Product Categories


ABSORB-M Crash Cushion

The ABSORB-M™ is a non-redirective, gating, crash cushion designed to meet the latest test standards defined in the Manual for Assessing Safety Hardware (MASH), Second Edition, 2016. The ABSORB-M™ system utilizes Tension Straps, a Midnose, a Transition, and water-filled Element Assemblies (Elements) to absorb kinetic energy and safely contain or control the penetration trajectory of impacting vehicles.


KSI Safety Roller Crash Barrier

The first MASH TL4 certified roller crash barrier in the world. The KSI Global Safety Roller Crash Barrier is a barrier system ingeniously engineered to prevent fatal injuries by firstly absorbing shock energy and subsequently converting that shock energy into rotational energy.


SafeZone Barrier

Working toward zero road deaths is the ambitious goal of Laura Metaal Road Safety. Its aim is to help increase road safety, decrease workzone fatalities and make roads safer for everyone.


The EDGE Four-Flange Structural Liner

The EDGE uses flanged seams instead of conventional corrugated metal plate overlaps.

Utilising flange bolts to all four sides of the Super-Cor corrugated steel plate sections.

A revolutionizing of traditional tunnel liner plate construction methods and application. Recommended for a range of civil and mining applications

Merger of Australian Construction Products and Safe Direction

We are delighted to announce the merger of Safe Direction Pty Ltd and Australian Construction Products Pty Ltd (ACP).
On 1 May 2023 Jaybro, Australia’s leading supplier to the civil construction and infrastructure sector, and owner of ACP, purchased 100% of the share capital of Safe Direction. Under Jaybro’s ownership the two businesses will be merged to form Australia’s preeminent company manufacturing and supplying vehicle barrier systems.

A compelling motivation for the merger is the value created for our customers from combining the collective resources and knowledge of the two companies. Notably there will be significant broadening of the product range and enhancement to distribution reach and capacity. There will be transitionary steps as the two businesses assemble under the one entity, Safe Direction. Part of this transition includes the consolidation of the products and services offered by the merged business into a single web domain

We trust that this merger will provide increased value to you and we look forward to the opportunity to be of assistance.